+91 80954 11746 | [email protected] | LinkedIn

Over the last 10 years, I’ve worked across logistics operations, entrepreneurship, business development and growth. In my current role, heading growth at a 0-to-1 music tech startup, my contributions have largely been focused on figuring our product- market fit in an extremely volatile market. I am currently on a lookout  for product growth roles in domains that align with my interests.

⭐️ Accolades and Certificates

🏆 Awarded 30 under 30 in Retention Marketing by Economic Times

📝 **Advanced Growth Program for Product Managers by PMcurve**

Completed with grade A+

📝 **GrowthX fellow**

A 2 time Demo day finalist. Worked on growth strategy for INDmoney and Otter.ai as part of the Capstone Projects.

👩🏻‍💻 Work experience

Growth Lead

Beatoven.ai – (Mar 2023 - Present)

• Headed all PMF and growth related initiatives at Beatoven.ai, India’s first homegrown AI music generator tool building for content creators across the globe
• Regularly conducted in-depth customer research to identify 'jobs to be done' & facilitated product prioritisation and roadmapping discussions which enabled more precise resource allocation in product development
• Managed global SEO strategy positioning Beatoven.ai in top 10 search results for relevant high-volume keywords, which catalysed user growth from 5K to 50K monthly signups and achieved over 1 million web app users in 18 months
• Led comprehensive landing page redesign using customer insights, driving 5% signup rate increase across 120K+ user base.
• Led data-driven sourcing of music from over 50 musicians across the globe, successfully acquiring 500+ tracks in 4 months.
• Established a data monitoring structure based on north star metrics, leading to a 10% increase in activation metrics, a 2% rise in paying users, a 90% reduction in payment gateway errors, and decreased tech downtime through early issue detection.

Senior Manager

Porter, Bangalore – (Jan 2020 - Feb 2023)

• As an early member of the demand lifecycle function, built and led a high-performing team of 5 that managed end-to-end demand processes, driving an estimated yearly average revenue impact of ₹2.5Cr
• Spearheaded targeted marketing campaigns to reactivate dormant customers, resulting in a 1.5% increase in resurrection rate and potential ARR of ₹1.6Cr over 2 years.
• Drove multiple cross selling initiatives across marketing channels that helped grow the order per customer by 1.5 orders.
• Pioneered a culture of marketing experimentation, conducting 5+ monthly tests to understand customer behaviour and optimise coupon ROI. This data-driven approach reduced marketing spend by ~15% while maintaining expected campaign revenue.
• Conceptualised customer churn prediction model with analytics team, that helped us accurately target users for resurrection and helped reduce burn by ~ 5%
• Designed and led awareness campaigns for Porter Gold, a savings subscriptions product, that boosted subscriptions by ~15%.

Co-Founder

The Absolute Store (Twelve25 services LLP) – (Mar 2017 - April 2018)

• Bootstrapped venture in the domain of corporate gifting and custom merchandising based in Bangalore with an annual turnover of 24L started by me with a Partner